From a young age, I spent time helping them and saw firsthand how hard running a small business could be — some days were busy, while other days were slow. Eventually, my parents opened their own restaurant in Pennsylvania. While their products were amazing, I noticed something important when I moved here to help them: even great businesses can struggle if they’re not seen by enough people.

At the same time, I pursued my education and graduated with a Management Information Systems degree and earned my CompTIA Security+ certification, which gave me a strong foundation in technology, data, and digital systems.

Combining my background in technology, working for an aerospace startup, alongside with the real-world experience of growing up in a surviving family-run business to now thriving, I realized that many small businesses don’t need to change their product — they simply need more visibility.

That realization became the foundation of Honu Logic. Our goal is simple: help businesses gain the online visibility they deserve so more customers can discover their products and services they offer ever so proudly, AND be able to provide more than enough for all our family. No funny biz.

- Founder, Carter